Curious Kids Club │ Deli Kitchen x Rethink Food

Deli Kitchen has teamed up with Rethink Food, a leading food education charity, to create free, hands-on school workshops and nutritional education, designed to help children to explore new food in a fun way. Through tasting, touching and building their own bold bites using Deli Kitchen flatbreads and wraps, kids can learn to engage with new flavours, textures and ingredients, to grow their confidence and curiosity around food.

Rethink Food empowers children and families to make healthier food choices together by teaching practical food knowledge, boosting confidence in the kitchen, and inspiring long-term healthy habits.

“Every child should have the chance to be curious when it comes to food,” said Alice Iborra, Deli Kitchen’s Marketing Manager.

“And, more importantly, everyone should also be able to enjoy healthy food. Our hope is that we’re combining the two and allowing kids, firstly in Yorkshire, with the ambition to roll out nationwide, to learn more about nutrition in a fun way.”

“We’re all about making food more fun and encouraging our shoppers to try new things. And our new partnership with Rethink Food embodies this for those who need it most. We want to anchor the brand in a purpose, exploring how we can bring to life our ‘Feed Your Curiosity’ moto.”

So far, the workshops are showing impact, with 92% of children trying something new and 74% ending the workshops feeling confident to try new foods.*

*Source: Rethink Food & Deli Kitchen Impact Report 2025