Waitrose extends Deli Kitchen offering

We’re excited to announce that our consumer brand, Deli Kitchen has expanded its retail reach with our Sliced Focaccia and new Greek Style Flatbreads hitting the shelves in Waitrose from 28th August.

Our Greek Style Flatbreads launched in May this year, supported by a PR and social campaign fronted by Deli Kitchen ambassador Tom Daley, and is the latest addition to the Deli Kitchen range which we created to help Brits revolutionise mealtimes.

The two additions will bring Waitrose’s Deli Kitchen offering to five, with the products joining our Deli Kitchen Plain Folded Flatbreads, Deli Kitchen Seeded Folded Flatbreads and Deli Kitchen Wholemeal Folded Flatbreads on shelf.

David Laurence, Signature Flatbreads’ Joint Managing Director, said, “We are thrilled to expand Deli Kitchen’s representation in one of our flagship accounts. Innovation is crucial to our business and we are proud to be supplying retailers and consumers with a variety of quality products to help inspire meals.”


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