Tom Daley dives into new year bread options with Deli Kitchen

Signature Flatbreads’ Deli Kitchen brand is continuing its winning partnership with champion diver Tom Daley, in a campaign to promote its expanding flatbread range. Three new Deli Kitchen products will be stocked exclusively in Sainsbury’s stores from 20 January 2019 - Brioche Folded Flatbreads, Corn Folded Flatbreads and Plain Subwich.  These will be joined in Sainsbury’s by other innovative lines from the range - Plain Skinni Wrap and Sliced Focaccia.

The high profile sportsman’s huge social media presence, broad appeal among consumers and recent fatherhood make him ideally placed to increase brand awareness and drive sales among key target audiences.  The campaign includes a series of recipe videos, social media activity and digital advertising.

Deli Kitchen wants to inspire consumers to branch out from the traditional lunch options of sliced sandwiches and salads and try their new range inspired by breads from across the globe.

The diverse range consists of delicious, innovative flatbreads;

Brioche Folded Flatbreads – a rich, melt-in-the-mouth flatbread with a convenient hinge to keep the filling in its place
Corn Folded Flatbreads – a twist on an American classic in the folded flatbread shape
Plain Subwich – a lighter, thinner version of the classic “sub”
Plain Skinni Wraps – lighter and lower in calories than traditional tortillas with an easy-to- fold shape
Sliced Focaccia – deliciously soft olive oil focaccia sliced to make the perfect continental sandwich

Tom Daley said: “I’m proud to continue supporting the Deli Kitchen brand. The new range offers me quick, tasty and healthy alternatives to traditional sliced bread that make healthy and exciting meals whether I’m on the move, at the pool or at home with the family.”

David Laurence, Signature Flatbreads’ Joint Managing Director, said: “Tom Daley is a household name that connects with consumers across the spectrum and we see him as the perfect partner to help grow awareness of the Deli Kitchen brand and drive sales.”

“Ideal for busy professionals, families and those with active lifestyles, The Deli Kitchen range offers first to market concepts unlike anything else on supermarket shelves  and is helping to grow the alternative sandwich carrier category by offering innovative, quality, and flexible meal inspiration.“


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