Signature Flatbreads on the rise with £10m expansion

Signature Flatbreads, a global leader in flatbread production, based in Dunstable, has begun work on a major expansion project which will see £10m invested in new facilities to meet the expanding capacity needed for the rapidly growing company.

The investment comes just six months after brothers William and Charles Eid returned to the helm of the business (previously named Honeytop Speciality Foods),  and follows from the creation of a joint venture with Swiss food group Aryzta.

Signature Flatbreads supplies all of the major UK retailers, and foodservice operators including some leading QSR outlets, with flatbreads, such as naans and tortilla wraps. The company also supplies other baked goods such as crumpets and pancakes. The company is investing £10 million in upgrading its existing bakeries and installing a brand new state-of-the-art high capacity plant.

The new, fully automated plant will see the addition of two new production lines intended to meet increasing demand for high quality bread and to deliver new and innovative products early next year.

Charles Eid, Joint CEO of Signature Flatbreads, said: “Using bespoke baking equipment in combination with an unparalleled understanding of flatbreads will make it easier to produce consistently high quality breads that will grow our customers’ business. This investment not only consolidates our position as the market leaders but also shows our commitment to improving quality and productivity in a very competitive marketplace.
Importantly, the investment also puts innovation very much at the forefront of the company’s agenda. The brand new plant ensures we are able to help our customers cater to the latest trends, whether that means developing exciting new flavour combinations or bringing to market completely new sandwich carriers or meal accompaniments to meet changing consumer demand.”

Work is expected to be complete by the end of 2015.


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