Deli Kitchen wins Tesco listing with a world-first - NEW BRIOCHE STYLE WRAPS

Deli Kitchen continues to innovate mealtimes with the creation of its NEW Deli Kitchen Brioche Style Wrap, a world-first in the bakery category.  The NEW Deli Kitchen Brioche Style Wrap combines the buttery sweetness of French brioche with the softness and versatility of a Mexican tortilla – answering the consumer need for new and exciting bakery products to alleviate mundane mealtimes. The Wrap lends itself to both savoury and sweet recipes and is as versatile as it is delicious.

NEW Deli Kitchen Brioche Style Wraps are made with vegetable oil spread so are suitable for both vegetarian and vegans.  

NEW Deli Kitchen Brioche Style Wraps are Deli Kitchen’s first listing at TESCO, the UK’s largest supermarket chain, where they will be sold exclusively. Deli Kitchen’s other products are also available at WAITROSE, SAINSBURY’S and MORRISONS.

The Deli Kitchen Brioche Style Wrap’s launch will be supported by a significant marketing campaign with above the line advertising, in-store point of sale and an extensive social media campaign.

David Laurence, Signature Flatbreads’ Joint Managing Director comments, “Our Deli Kitchen brand leads the way in product innovation within the bakery sector and this is demonstrated by the success of this latest launch and securing a new listing in TESCO.”

The Deli Kitchen Brioche Style Wraps are available in Tesco. They come in a pack of six for RRP: £1.35.


Contact Us


Bakery Manufacturer of the Year 2023
08th November 2023 Signature Flatbreads is excited to announce it’s been awarded ‘Bakery Manufacturer of the Year 2023’ in this year’s Bakery... MORE