Deli Kitchen launches festive campaign to add sparkle to sad Christmas sandwiches

Deli Kitchen is inspiring consumers to bin boring festive sandwiches with its new ‘Don’t be a loafer’ advertising campaign. Britain’s Got Talent’s Stavros Flatley are adding some seasonal sparkle to mealtimes and will help UK families use their Christmas leftovers for something less dull and more dazzling using Deli Kitchen flatbreads.  

The uplifting campaign celebrates the shared moments of magic found through enjoying food with loved ones over the holidays. The 30” ads will be heavily promoted across YouTube, Facebook and Instagram in a targeted campaign.

Two additional 30” adverts will be launched in time for the switch to healthier lifestyles in January, featuring inspiring lighter options for lunch using Deli Kitchen’s Carb Lite Wraps with jerk spiced prawn and caramelised apple as well as a vegan no-meat-ball wrap made with Deli Kitchen’s Wheat & White Wraps. These show Stavros Flatley demonstrating that healthy eating and exercise is for all, not just the super-fit, and there’s no reason for it to be a chore. 

David Laurence, Signature Flatbreads’ Joint Managing Director, said: “Stavros Flatley lend their warmth and humour to our current advertising campaign and help to show how easy it is to make more of seasonal meals with a little inspiration and a more innovative bread selection.”

The advertising features Deli Kitchen’s flatbread range, showcasing the Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps which launched earlier this year, alongside three additional products: Brioche Style Wraps, which launched in 2020, Greek Style Wraps and Focaccia which launched in 2019. Greek Style Wraps, Focaccia and Carb Lite have demonstrated particularly strong sales, which was accelerated during the pandemic lockdowns.

 The range is available in Tesco, Sainsbury’s, ASDA, Waitrose, Ocado and Morrisons.


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